You're not supposed to judge a book by its cover, or at least that's what authors tell us. Well, motion picture directors would want you to not judge their films by the trailers or posters. Limitless is one of the few recent films to deny the misconceptions from its efficient marketing.
It's sold as Bradley Cooper gets smart drug fix from Robert De Niro then must defeat him through a series of cat and mouse games. In actuality Eddie Morra (Bradley Cooper) is a struggling writer/slob who acquires a drug called NZT-48, a pill that allows him to recall everything from the briefest of encounters. In minutes he is transformed from a guy no one could believe has a book deal to a man no one can do without. Door opens, too many doors really. Eddie's problem solving solutions end up fanning the flames of questions around him, and before long it seems that everyone in the city is after him. The intricate dynamics that weave this trail of lies is the best since Match Point (2005).
Enough cannot be said for how amazingly brisk and refreshing the production comes across. Nearly every scene has at least some artistic appeal. This is one of the more attractive films I've seen using the Red digital cameras and I have to give the colorist some praise for the warm palette used to show the influence of NZT-48. Thanks to the mind-altering plot, Limitless is one of the fewer movies where extravagant transitions make sense. Limitless has such a breathtaking pace that you aren't going to find the time needed to nitpick. Some of the action at movie's end is resolved with little plausibility, but it's too much fun to attack.